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Subscribe to Simplicity with Rubrik Go

Jenn Wei

In this special guest blog, Jenn Wei of Rubrik introduces Rubrik Go, the company’s new subscription pricing program. Discover how Rubrik Go takes the work out of technology refreshes and cloud migration to help you move your business forward faster.

At Rubrik, we’re all about simplicity. We’ve built our product to be simple so that you can easily protect, manage, and recover applications and data. Now, we’ve applied the same simplicity to Rubrik Go, our new subscription pricing program designed to address common purchasing pain points around opaque, rigid licensing and unpredictable renewals. Rubrik Go empowers you to enjoy future innovation through one easy-to-manage and predictable subscription license.

Our customers tell us that the lack of flexibility with traditional perpetual licensing can be a hindrance for customers that are modernizing their data centers or migrating to the cloud. This traditional model typically requires separate licenses for on-premise versus cloud instances, and also results in higher capital expenditures, a challenge for companies restricted by annual budgets and the inability to commit to large upfront costs. On top of that, many customers are tired of trying to access the latest technology without battling price hikes, lengthy contract negotiations, and renewal uncertainty.

Rubrik Go is designed to solve these challenges easily. Rubrik Go offers a simple subscription so that you can scale your environment with complete transparency and confidence.

Rubrik Go provides the following key benefits:

  • Automatic Access to New Technology: receive the latest technology updates throughout the term of the license so that you can enjoy the benefits of the latest technology innovations.
  • Future-Proof for Cloud: migrate to the cloud at any time during the subscription term. If you’re running cloud applications, Go provides native cloud protection at no additional cost.
  • Option to Lower Upfront Costs: address budget requirements by transforming large upfront capital expenditures into predictable subscription payments.

So, what’s included in Rubrik Go? Rubrik Go is offered as a 3-year subscription license that includes software, hardware, support, and appliance refresh at the time of subscription renewal. Rubrik Go is targeted towards customers who require core backup & recovery with cloud archival.

Throughout the Rubrik Go subscription, you will receive access to Rubrik’s latest software features. With cloud native protection instances included in each Rubrik Go edition, you can migrate capacity to the cloud without having to re-buy software licenses. You can also have peace of mind that there will be no surprises at renewal time since Rubrik Go renewal prices are predictable.

As a trusted Rubrik partner, CDI is well-positioned to get you up and running with Rubrik Go. Through their custom approach to solving specific business and IT needs, CDI can help you find the right Rubrik licensing model so that you can accelerate your business.

To learn more about Rubrik Go, visit https://www.rubrik.com/product/go-saas/.

Jenn Wei

Jenn Wei, Director of Product Marketing at Rubrik, Inc.

Jenn Wei is Director of Product Marketing at Rubrik, Inc. In her current role, she leads all aspects of Rubrik’s pricing and packaging strategy, including Rubrik’s recent transition from perpetual to subscription-based selling, Rubrik Go. Previously, Jenn led pricing and packaging for vRealize Suite at VMware. Jenn also held roles in product marketing at DocuSign, private equity investing at Atlantic Street Capital and investment banking at UBS Investment Bank. Jenn obtained her B.S in Biomedical Engineering from Duke University and M.B.A. from Stanford Graduate School of Business.